Endorsements aren’t an old concept. You take a famous/influential person and you compensate them so that you’re product can latch onto their brand equity. (Boom..done)
Now it’s about “organically” integrating your brand/product into your influencer’s social media outlets (Duhhh we know).
Here’s a company you can pay to have Kim Kardashian tweet about how much she loves your ”Fat Free, Sugar Free Yogurt” Izea
Now it’s also about creating incredible branded content (Normally starring some influencers).
The problem is, some times it doesn’t quite work : / vvvvvvv
Which brings me to my point:
Leveraging influencers’ social media following and creating branded content is only going to become a more popular marketing strategy.
I’m just asking, PLEASE, that you ask yourself:
ls anyone falling for it? Do I forget/not realize it’s an Ad?
If it’s cheesy/phony it’ll probably be a waste of money…
From around the inteernets:
Yelp adding delivery service (That’s gotta be annoying for Seamless, GrubHub)
Going overboard with online targeted advertising
13 interesting facts about Buzzfeed and its readers